Researchers from Oklahoma State University and University of Florida published a new article explaining how marketers can capitalize on the power of perception through the structure of visual ...

The University of Liverpool is part of a new study that reveals for the first time how particular scents can influence our perception of color. In a paper, titled "Odors modulate color appearance," ...

SOFT power in today’s day and age of complex geopolitics has departed from the conventional nomenclature given ...

People's perception of time is subjective and based not only on their emotional state but also on heartbeat and heart rate (HR), two new studies suggest. Researchers studied young adults with an ...

A new study from the University of Fribourg highlights previously unknown links between the body and the brain. The findings of this research show how our bodily rhythms affect our visual perception.

With every sounding out of an idea like “you create your reality” or “you can will something into existence”, a critic of this position will be on hand to dismiss it as pseudo psychology. Another ...

In 2019, an ESPN report explored the reasons so many football wide receivers prefer to wear jersey numbers between 10 and 19. The story found that many of the athletes simply believed the lower ...

Your high-functioning, multinational team is composed of members from Germany, the U.S., India, Venezuela and Spain. It’s time to promote someone to team leader and you’re leaning toward the American ...

ITHACA, N.Y. – People may form inaccurate impressions about us from our social media posts, finds new Cornell University research that is the first to examine perceptions of our personalities based on ...