An early description of the author's well-known theories of buyer behaviour (the NBD/LSD model), which have since (as pointed out in the update) been integrated in the Dirichlet model, and developed ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Assessing student learning effectively is often complicated by relying on ambiguous proxies such as grades, quiz scores, or assumptions about students' internal states, such as what they feel, think, ...