Mikael Cho is the co-founder of ooomf, a network that connects short-term software projects with handpicked developers and designers. Mikael writes about psychology, startups, and product marketing ...

Content marketing is one of the most common and powerful marketing tools for startup founders. The reason is simple - it could be done cheaply, and at the same time it could have huge impact if done ...

Writing can at times feel like birthing a Honda Civic: It's hard. It's not pretty. You sweat a lot. And writing can feel like inching your way along a pitch-black, long tunnel. You can make out only ...

There are two main publishing paths: traditional publishing and self-publishing. Each has its pros and cons. Books have a timeless nature to them. Long after you’ve retired from active business, your ...

This first step is critical. Clarity will help with the writing and editing. Your book should provide the reader insights into your area of expertise. You must already be an expert and need to be able ...

For many people, the easiest thing to procrastinate about is working on a big report, or really anything that requires a substantial amount of writing. With each new assignment, you tell yourself, ...